Archive for 2009
Chris Heuer Speaks: Social Media Workshop Birmingham 2009
Chris Heuer teamed up with Ike Pigott, Scott Schablow and Mack Collier for a Social Media Workshop in Birmingham, AL on April 27, 2009. The workshop, tailored to the needs of attendees, focused on creating a social media plan for one’s organization, including review of case studies. Chris presented “Principles of Social Media” as an overview of effective social media practices and theories. You can read Scott’s post on the workshop here. You can view the list of event goals and presentations below, following Chris’ slides from the presentation.
- Learn the Principles of Effective Social Media from Chris Heuer, founder of Social Media Club
- Discover the secrets of Building the Community You Want with renowned consultant Mack Collier
- Ike Pigott takes you inside Social Media Marketing where the tools provide real solutions
- Find out how to measure your success and set even higher goals, as Scott Schablow demystifies Metrics and Return on Investment
- Together we’ll look at successful case studies to learn what works and what doesn’t
- You’ll work with our team to develop a Social Media Strategy that is crafted to meet your needs, not someone else’s
- We’ll give you the tools and the approach to effectively sell your plan internally, and earn the buy-in that will make it a success.
Social Media and The Tachyon Strategy
Posted by cheuer in Uncategorized on April 26th, 2009
- Image via Wikipedia
In preparing for the latest series of Social Media Club Workshops (Birmingham tomorrow), I kept getting stuck in the midst of the paradox that some of our social media strategy recommendations often create. Letting go of the illusion of control and embracing the serendipity that John Hagel spoke of the other night at our Silicon Valley SMC event, is essential to success but counter to the ‘conventional wisdom’ of traditional MBA’s. While it’s not upside down or backwards day, it sure feels like it for many seasoned executives.
Today I would like to introduce you to a first (very rough) draft of what I call The Tachyon Strategy for your feedback. Thankfully, my diverse, cross-network-pollinating tendencies lead me at an early age to read a book call The Tao of Physics. In it, I was introduced to the Heisenberg Uncertainty Principle and Tachyon’s (as well as a whole bunch of quantum mechanics stuff that I still dont fully grasp). You can go read more about those by following the links to wikipedia, but let me give you a really dumbed down (and probably slightly wrong) interpretation on Tachyon’s and then we’ll make it clear why this is important.
Tachyons are subatomic particles that have never been seen, traveling faster then the speed of light, it is said to exist in two locations at once. In fact, the theory goes, it can’t really be seen at all because it is never in the one space long enough, moving faster then the speed of light and faster that its location can be accurately reported – it takes faith to believe that it actually exists, and even more so to believe it simultaneously exists in two places. So like, tachyon’s, there are several elements of social media strategy that requires us to hold two, seemingly opposing values/ideals/positions that requires a bit of faith (and science).
Specifically, I see the following tenets within the Tachyon Strategy:
- Think global but act local (old one clearly)
- Behave like a small business, but project yourself as a bigger one
- Move slowly enough to consider decisions, but act fast enough to seize opportunities
- Listen to customers and publish/produce media often
- Allow your marketing to pull customers instead of push them, but reach out to them in their communities to address grievances
Chris Heuer Speaks: The Power of Social Networks
Posted by cheuer in Speaking, Uncategorized on April 21st, 2009
On April 21, 2009 Chris Heuer led the April Social Media Club San Francisco/Silicon Valley event, “The Power of Social Networks.” The evening began with a fireside chat between Chris and guest John Hagel, a network effects expert and Director at Deloitte Consulting, LLP. Following John’s remarks he joined a panel of noted social media authors to discuss the use of social networking tools to achieve business goals. The panelists were Clara Shih, author of The Facebook Era, Tara Hunt, author of The Whuffie Factor and Adam Jackson, author of 140 Characters.
John Hagel at Social Media Club from Social Media Club on Vimeo.
Power of Social Networks Panel #SMCSFSV from Social Media Club on Vimeo.
My Weekly Look Forward
Posted by cheuer in Personal, Social Media Club on April 10th, 2009
Well, maybe its me looking back, but only because I want to learn from what I just left behind to inform where I am going…
I am for the first time in a long time sitting in a moment that is pretty near the present. For most of my life, like many of you I am sure, I invested a lot of energy into worrying about the future over which I have little control, or regretting my mistakes made along the way. I have learned from the books I have read on Buddhist and Zen principles a scant little, but this one thing was driven home in all the works:
be here now
So simple, yet so hard – especially for an ADD rattled mind that would be equally happy facilitating a large conversation between a few hundred people or having tea with one of our wise elders learning their life lessons.
I guess it really is just about getting older, gaining more perspective from experience. As I turn 40 this summer, the number just weights heavy on me, eventhough it is still looming in the distance some 4+ months from now. So I clearly see the only thing I can do is type the next word and the next. While I could of course now delete those words, or edit them, I can’t have the first seconds back in which they were typed. I can only be here now, as I was there then and as I will be when I am there.
OK. Philosophical rants aside, I have a new accupuncturist at Kaiser Permanente and the guy is fantastic – not only has he helped relieve the rotator cuff pain, but he must have hit my ‘bliss’ spot on my forehead because each time I leave, I feel more grounded then ever before, more here, more here now. Don’t get me wrong, I am still blurting and hitting the hot button still causes a reaction more times then not, but it is bettter. Better still, I feel healthier.
But there is another element of that too, which is Grace Di’Laura, a great administrative manager, but more importantly a great person who has the crucial ability to think, to question tasks so that she can perform them more effectively and efficiently. It’s so crucial and so few people have this talent – great questions mark the beginning of great conversations, and great conversations lead to innovation. Ultimately, the implementation of those innovations will lead to transformation… of organizations, of people, of communities and even of entire societies.
To get back to the story, the reason for being so extraordinarily pleased with Grace is that she has helped me get near to the ever elusive inbox zero. So if you dont hear from me on some email you sent in the next week or so, please do followup again – clearing through 10,000 or so emails from the last year or so took several weeks to do and I am sure it was not done without missing something important (in fact, we just deleted everything prior to January 1 actually ;). But the feeling of being able to let go of all those old emails I knew I wanted to respond to, but couldn’t, due to the 24 hr daily time limit… Grace freed me from those and so much more already in the first couple of months. We are really going to miss her when she goes to law school this summer.
Of course, this is also why I am able to be here now better then ever before. Unfortunately, it has meant that I spent the majority of the last week clearing up old open issues, preparing to file taxes (ok, Kristie’s doing more of that then me, but it still takes energy), dealing with settling old debts, completing a project for a client, doing the weekly Social Media Club work, getting the social media workshop series redesigned and now finally thinking that each Friday should be my day to create content and nothing else. OK, maybe a lunch meeting, like I just did with Timo Heuer, family from the old country 🙂
I would be remiss if I didn’t mention the great time we had at WoolfCamp, where I got to debut my Tweet Story which we will be publishing next week. WoolfCamp was a bit different this year, but still held its charm – coming together with a group of kindred spirits to honor Virginia Woolf and the writer inside us all. Given the difficult times we have all seen it was just as much about being together, celebraring our humanity and our community, as it was about talking about topics of mutual interest. Kristie and I were so glad we made it down there, though bummed we missed StartupWeekend SF.
If you care, which you probably dont, I allso made some progress on a few different businesses we are starting up to build some residual income sources, more to come on that shortly.
Now, next week will be all about catching up on the Social Media Buyers Guide Project and getting into final production mode for the workshops we are doing in Birmingham, Hamburg, Paris and London. Still trying to see if we can do something small in London – maybe our friends at the Paul Young Foundation can let us borrow their main room for the afternoon?
As long as I am writing about it, I should mention that we are now embarking on producing a lot of events, so I am starting to look for sponsors from communications agencies and social media technology vendors. If you want to get in front of the people who are implementing social media solutions in their organizations and I don’t call you next week, please do reach out to me.
Next week’s Social Media Club Question of the Week (#SMCQ5) is going to be a good one I think. Something along the lines of our responsibility to check our facts, ensure we are clear when something is opinion and when we are stating facts and the general harm that can be caused by intentionally ignoring such important ethical tenets, as we saw yet another detractor of social media club do this past week. C’est la vie. Some people will just never get it and we can’t do much to help them except continue to explain what it is we really stand for and continue to live the values that we find to be important.
Also next week is the beginning of regular 24 Hour Fitness visits – finally feeling healthy enough to get that back into the routine.
So that’s my first Weekly Look Forward, thanks for stopping by. Hope your week ahead is a good one.
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- Social Media Club Workshop Series (socialmediaclub.org)
Chris Heuer Speaks: Northern Voice 09
On February 20, 2009 Chris presented “The Death of Advertising” at the Northern Voice 09 conference.
Chris’ presentation got a positive review from Grace Carter and her colleague Kate of Invoke Media:
“One of Kate’s favourite speakers was Chris Heuer.� Chris is the founder of Social Media Club and although the talk may have felt rushed to him, he asked one very important question – is advertising dead?� Heuer thinks interruptive advertising is certainly headed that way, thanks to services like PVR and TIVO, which allow viewers to bypass regularly programmed advertising.� He also pointed out that search engines are killing product advertisement. Why would anyone look at advertising for product knowledge when they can Google it, see reviews, and make the choice for themselves? Chris reminded us that we have access to more rich and valuable information through our friends and networks.� So if advertising is dead (or dying at least) what happens next? Chris’ suggestion: take the lead. Be the one people go to to answer the questions. By educating people you gain their trust, which in turn adds value.”
Chris Heuer Speaks: Social Media Club Seattle, February 2009
Chris Heuer joined the folks at Social Media Club Seattle to present “How to Make a Case for Social Media.” Chris visited the chapter for this event at the Microsoft Redmond campus on February 24, 2009.
Chris Heuer – Social Media Club SEATTLE from Seattle20 on Vimeo.
Is it ok for companies to pay to be featured users in Social Media sites?
Posted by cheuer in Future of Media, Insytes, Social Media Club, Social Media Tools, SocialMedia, Web2.0 on February 22nd, 2009
I don’t know how I let this distract me from my work I am doing in my hotel room [oh wait, is that an Eagle flying over the BC Place Arena out my window? shoot, where was I? oh yes, Twitter] – So I stopped in on Twitter and happend to see this tweet from Robert Scoble and mistakenly clicked the link, only to get my panties all in a bunch at the level of pettiness and noise in the comments on his post about the importance or unimportance of having more followers on Twitter and on this one about whether or not TechCrunch paid to be featued on Twitter’s list of suggested user’s to follow. [if you can spare a few hours and resist the temptation to scratch your eyes out, there are some really good points in both of the threads if you can get past the baseless and off-topic ones]
As Robert admitted in the comments, he did a bad job of framing the question on TechCrunch and Twitter, partly driven by a desire to get you involved in answering it (ie getting more ppl like me excited and upset which is what people with journalism degrees sometimes do, obviously with some effectiveness). As such, I want to try to reframe the issue with some clearer questions and thoughts. NOTE: I did not read all the comments because I don’t think I cold avoid the impulse to scratch my eyes out or go deaf because of all the noise in that thread (personal aside: wow, do we need Insytes more then ever today).
Before going further, I want to point out that we should not unfairly target our good friends Ev/Biz and their hard working team which needs a real business model to ensure their service is sustainable. The reason for me dropping what I am working on for Social Media Club Portland tomorrow night and Social Media Club Seattle Tuesday night (both sold out unfortunately) is that this is really important question that should receive some critical examination. The issue is important to consider for all organizations online, most especially social networks, blogs and web services – but also for media companies, associations and other non-profits who work with advertisers, sponsors, donors and/or patrons.
This is clearly a discussion on disclosure first and foremost, but as a result, I hope other important lessons can be learned too…
Q1: Is Twitter adopting a pay to play model for being featured anywhere on its site? Are other sites doing this without making it clear? If so who?
A1: I don’t know, do you? Besides answering here in the comments, maybe we need a wiki page to list those who do things like this but dont disclose it properly?
Q2: Does this sort of advertising (and the sort that has GaryVee using adsense to promote his twitter account) have a positive or negative impact on other users? on the Web 2.0 / Social Media era? on the broader society? Does it matter at all? Q2b: Does this conversion of dollars into the power to get attention take away from our open/transparent/meritocratic ideals? In which situations is this ok?
A2: I think it is ok accompanied by simple disclosures and transparency as that will reveal true intentions and we, as informed citizens, can make our own judgments on the value of that reccomendation. In the case of Garyvee, it just seems odd, but there is nothing wrong with that. Strategically he is the BRAND of his company (do you know what his company is?) so advertising his Twitter account does help his company/. Personally, I believe that strategically he would be better off putting WineLibrary.TV in the ads for increasing the overall awareness of his great wine buying advice site, despite the likely decreased click through rate from a non-personal, company branded ad. Of course, the mere fact of breaking ground in this way has led to plenty of other new followers for him as a result of people like me writing about it… but that’s Gary, always passionately leading the way for others to follow…
Disclosure: Just last week I contacted the folks behind TwitterCounter to see if we (aka me for @SocialMediaClub) could buy a ‘follow us’ ad on their top 100 page – as the noise gets louder, we need better ways for getting noticed. @SocialMediaClub was in the top 100 on TwitterCounter for several months until recently being kicked off the list by the volume of hollywood celebtrities joining conversation (which is a more interesting issue in itself to talk about a bit later).
Q3: Will the user community (especially new registrants) be better off if Twitter is open about how they are doing it?
A3: This is the only one I will answer in detail because I am sure that everyone will be better off. This is similar to the need to put the word advertorial on top of paid placement in print. People know a banner ad when they see it, but a ‘friendly recommendation’ that is soley based on the ability of people to pay that doesn’t inform the consumer is harmful to the spirit of transparency we are trying to manifest in the world. It may even potentially be an issue for the FTC, so let’s do our best to solve this before someone else does.
This hits on two of Social Media Club’s missions, both Media Literacy and Ethics. It’s hard enough for most people to know when they are being advertised too already, so this, if true, is a real problem for me personally and professionally.
Q4: Should celebrities and companies be on separate lists – should we have user ‘types’ to differenentiate and allow people to see different accounts? Shouldn’t companies (including perhaps our non-profit Social Media Club) with over 10,000 followers pay a reasonable fee for the service? It certainly would still be cheaper then a newswire for a press release]
A4: Well, let’s be honest, this is my suggestion not a question, so my answer to these questions is yes.
What do you think?
Chris Heuer Speaks: BrightTALK Digital Media Marketing Summit
Posted by cheuer in Leadership, Speaking on February 19th, 2009
On February 19, 2009 Chris participated in the BrightTALK Digital Media Marketing Summit with his presentation, “Digital Marketing: Then & Now.”
In the “Digital Marketing: Then & Now” presentation Chris explore the similarities between the shifts in digital marketing in the early nineties and the current marketing changes resulting from social media developments.
Traditional vs Social Marketing
Mobile post sent by chrisheuer using Utterli. Replies. mp3