My Weekly Look Forward
Posted by cheuer in Personal, Social Media Club on April 10th, 2009
Well, maybe its me looking back, but only because I want to learn from what I just left behind to inform where I am going…
I am for the first time in a long time sitting in a moment that is pretty near the present. For most of my life, like many of you I am sure, I invested a lot of energy into worrying about the future over which I have little control, or regretting my mistakes made along the way. I have learned from the books I have read on Buddhist and Zen principles a scant little, but this one thing was driven home in all the works:
be here now
So simple, yet so hard – especially for an ADD rattled mind that would be equally happy facilitating a large conversation between a few hundred people or having tea with one of our wise elders learning their life lessons.
I guess it really is just about getting older, gaining more perspective from experience. As I turn 40 this summer, the number just weights heavy on me, eventhough it is still looming in the distance some 4+ months from now. So I clearly see the only thing I can do is type the next word and the next. While I could of course now delete those words, or edit them, I can’t have the first seconds back in which they were typed. I can only be here now, as I was there then and as I will be when I am there.
OK. Philosophical rants aside, I have a new accupuncturist at Kaiser Permanente and the guy is fantastic – not only has he helped relieve the rotator cuff pain, but he must have hit my ‘bliss’ spot on my forehead because each time I leave, I feel more grounded then ever before, more here, more here now. Don’t get me wrong, I am still blurting and hitting the hot button still causes a reaction more times then not, but it is bettter. Better still, I feel healthier.
But there is another element of that too, which is Grace Di’Laura, a great administrative manager, but more importantly a great person who has the crucial ability to think, to question tasks so that she can perform them more effectively and efficiently. It’s so crucial and so few people have this talent – great questions mark the beginning of great conversations, and great conversations lead to innovation. Ultimately, the implementation of those innovations will lead to transformation… of organizations, of people, of communities and even of entire societies.
To get back to the story, the reason for being so extraordinarily pleased with Grace is that she has helped me get near to the ever elusive inbox zero. So if you dont hear from me on some email you sent in the next week or so, please do followup again – clearing through 10,000 or so emails from the last year or so took several weeks to do and I am sure it was not done without missing something important (in fact, we just deleted everything prior to January 1 actually ;). But the feeling of being able to let go of all those old emails I knew I wanted to respond to, but couldn’t, due to the 24 hr daily time limit… Grace freed me from those and so much more already in the first couple of months. We are really going to miss her when she goes to law school this summer.
Of course, this is also why I am able to be here now better then ever before. Unfortunately, it has meant that I spent the majority of the last week clearing up old open issues, preparing to file taxes (ok, Kristie’s doing more of that then me, but it still takes energy), dealing with settling old debts, completing a project for a client, doing the weekly Social Media Club work, getting the social media workshop series redesigned and now finally thinking that each Friday should be my day to create content and nothing else. OK, maybe a lunch meeting, like I just did with Timo Heuer, family from the old country 🙂
I would be remiss if I didn’t mention the great time we had at WoolfCamp, where I got to debut my Tweet Story which we will be publishing next week. WoolfCamp was a bit different this year, but still held its charm – coming together with a group of kindred spirits to honor Virginia Woolf and the writer inside us all. Given the difficult times we have all seen it was just as much about being together, celebraring our humanity and our community, as it was about talking about topics of mutual interest. Kristie and I were so glad we made it down there, though bummed we missed StartupWeekend SF.
If you care, which you probably dont, I allso made some progress on a few different businesses we are starting up to build some residual income sources, more to come on that shortly.
Now, next week will be all about catching up on the Social Media Buyers Guide Project and getting into final production mode for the workshops we are doing in Birmingham, Hamburg, Paris and London. Still trying to see if we can do something small in London – maybe our friends at the Paul Young Foundation can let us borrow their main room for the afternoon?
As long as I am writing about it, I should mention that we are now embarking on producing a lot of events, so I am starting to look for sponsors from communications agencies and social media technology vendors. If you want to get in front of the people who are implementing social media solutions in their organizations and I don’t call you next week, please do reach out to me.
Next week’s Social Media Club Question of the Week (#SMCQ5) is going to be a good one I think. Something along the lines of our responsibility to check our facts, ensure we are clear when something is opinion and when we are stating facts and the general harm that can be caused by intentionally ignoring such important ethical tenets, as we saw yet another detractor of social media club do this past week. C’est la vie. Some people will just never get it and we can’t do much to help them except continue to explain what it is we really stand for and continue to live the values that we find to be important.
Also next week is the beginning of regular 24 Hour Fitness visits – finally feeling healthy enough to get that back into the routine.
So that’s my first Weekly Look Forward, thanks for stopping by. Hope your week ahead is a good one.
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- Social Media Club Workshop Series (socialmediaclub.org)
Chris Heuer Speaks: Northern Voice 09
On February 20, 2009 Chris presented “The Death of Advertising” at the Northern Voice 09 conference.
Chris’ presentation got a positive review from Grace Carter and her colleague Kate of Invoke Media:
“One of Kate’s favourite speakers was Chris Heuer.� Chris is the founder of Social Media Club and although the talk may have felt rushed to him, he asked one very important question – is advertising dead?� Heuer thinks interruptive advertising is certainly headed that way, thanks to services like PVR and TIVO, which allow viewers to bypass regularly programmed advertising.� He also pointed out that search engines are killing product advertisement. Why would anyone look at advertising for product knowledge when they can Google it, see reviews, and make the choice for themselves? Chris reminded us that we have access to more rich and valuable information through our friends and networks.� So if advertising is dead (or dying at least) what happens next? Chris’ suggestion: take the lead. Be the one people go to to answer the questions. By educating people you gain their trust, which in turn adds value.”
Chris Heuer Speaks: Social Media Club Seattle, February 2009
Chris Heuer joined the folks at Social Media Club Seattle to present “How to Make a Case for Social Media.” Chris visited the chapter for this event at the Microsoft Redmond campus on February 24, 2009.
Chris Heuer – Social Media Club SEATTLE from Seattle20 on Vimeo.
Is it ok for companies to pay to be featured users in Social Media sites?
Posted by cheuer in Future of Media, Insytes, Social Media Club, Social Media Tools, SocialMedia, Web2.0 on February 22nd, 2009
I don’t know how I let this distract me from my work I am doing in my hotel room [oh wait, is that an Eagle flying over the BC Place Arena out my window? shoot, where was I? oh yes, Twitter] – So I stopped in on Twitter and happend to see this tweet from Robert Scoble and mistakenly clicked the link, only to get my panties all in a bunch at the level of pettiness and noise in the comments on his post about the importance or unimportance of having more followers on Twitter and on this one about whether or not TechCrunch paid to be featued on Twitter’s list of suggested user’s to follow. [if you can spare a few hours and resist the temptation to scratch your eyes out, there are some really good points in both of the threads if you can get past the baseless and off-topic ones]
As Robert admitted in the comments, he did a bad job of framing the question on TechCrunch and Twitter, partly driven by a desire to get you involved in answering it (ie getting more ppl like me excited and upset which is what people with journalism degrees sometimes do, obviously with some effectiveness). As such, I want to try to reframe the issue with some clearer questions and thoughts. NOTE: I did not read all the comments because I don’t think I cold avoid the impulse to scratch my eyes out or go deaf because of all the noise in that thread (personal aside: wow, do we need Insytes more then ever today).
Before going further, I want to point out that we should not unfairly target our good friends Ev/Biz and their hard working team which needs a real business model to ensure their service is sustainable. The reason for me dropping what I am working on for Social Media Club Portland tomorrow night and Social Media Club Seattle Tuesday night (both sold out unfortunately) is that this is really important question that should receive some critical examination. The issue is important to consider for all organizations online, most especially social networks, blogs and web services – but also for media companies, associations and other non-profits who work with advertisers, sponsors, donors and/or patrons.
This is clearly a discussion on disclosure first and foremost, but as a result, I hope other important lessons can be learned too…
Q1: Is Twitter adopting a pay to play model for being featured anywhere on its site? Are other sites doing this without making it clear? If so who?
A1: I don’t know, do you? Besides answering here in the comments, maybe we need a wiki page to list those who do things like this but dont disclose it properly?
Q2: Does this sort of advertising (and the sort that has GaryVee using adsense to promote his twitter account) have a positive or negative impact on other users? on the Web 2.0 / Social Media era? on the broader society? Does it matter at all? Q2b: Does this conversion of dollars into the power to get attention take away from our open/transparent/meritocratic ideals? In which situations is this ok?
A2: I think it is ok accompanied by simple disclosures and transparency as that will reveal true intentions and we, as informed citizens, can make our own judgments on the value of that reccomendation. In the case of Garyvee, it just seems odd, but there is nothing wrong with that. Strategically he is the BRAND of his company (do you know what his company is?) so advertising his Twitter account does help his company/. Personally, I believe that strategically he would be better off putting WineLibrary.TV in the ads for increasing the overall awareness of his great wine buying advice site, despite the likely decreased click through rate from a non-personal, company branded ad. Of course, the mere fact of breaking ground in this way has led to plenty of other new followers for him as a result of people like me writing about it… but that’s Gary, always passionately leading the way for others to follow…
Disclosure: Just last week I contacted the folks behind TwitterCounter to see if we (aka me for @SocialMediaClub) could buy a ‘follow us’ ad on their top 100 page – as the noise gets louder, we need better ways for getting noticed. @SocialMediaClub was in the top 100 on TwitterCounter for several months until recently being kicked off the list by the volume of hollywood celebtrities joining conversation (which is a more interesting issue in itself to talk about a bit later).
Q3: Will the user community (especially new registrants) be better off if Twitter is open about how they are doing it?
A3: This is the only one I will answer in detail because I am sure that everyone will be better off. This is similar to the need to put the word advertorial on top of paid placement in print. People know a banner ad when they see it, but a ‘friendly recommendation’ that is soley based on the ability of people to pay that doesn’t inform the consumer is harmful to the spirit of transparency we are trying to manifest in the world. It may even potentially be an issue for the FTC, so let’s do our best to solve this before someone else does.
This hits on two of Social Media Club’s missions, both Media Literacy and Ethics. It’s hard enough for most people to know when they are being advertised too already, so this, if true, is a real problem for me personally and professionally.
Q4: Should celebrities and companies be on separate lists – should we have user ‘types’ to differenentiate and allow people to see different accounts? Shouldn’t companies (including perhaps our non-profit Social Media Club) with over 10,000 followers pay a reasonable fee for the service? It certainly would still be cheaper then a newswire for a press release]
A4: Well, let’s be honest, this is my suggestion not a question, so my answer to these questions is yes.
What do you think?
Chris Heuer Speaks: BrightTALK Digital Media Marketing Summit
Posted by cheuer in Leadership, Speaking on February 19th, 2009
On February 19, 2009 Chris participated in the BrightTALK Digital Media Marketing Summit with his presentation, “Digital Marketing: Then & Now.”
In the “Digital Marketing: Then & Now” presentation Chris explore the similarities between the shifts in digital marketing in the early nineties and the current marketing changes resulting from social media developments.
Traditional vs Social Marketing
Mobile post sent by chrisheuer using Utterli. Replies. mp3
The Problem With Following Everyone
Mobile post sent by chrisheuer using Utterli. Replies. mp3
Social Media Club Salt Lake City Kickoff
In this quick overview of the history of the club and an introduction to current endeavours, we give a good overview of what the club is about, why it started and where we are headed. I also get a chance to give some advice about what is one of the most important things to focus on in launching a new chapter/group. The answer is something I have been thinking about a lot lately – back to the origins of BrainJams, the idea of bringing peple from different backgrounds together and not letting anyone ‘clique’ or industry be the sole owners of the conversation at Social Media Club.
Mobile post sent by chrisheuer using Utterli. Replies. mp3
Wealthy are less greedy these days
Posted by cheuer in economy, Future of Media, Leadership, Speaking on January 15th, 2009
What do I mean by saying the wealthy are less greedy these days… To get to the point, that is one of the insights gleaned from the results of a quick survey I did on Ask 500 People, that people who have higher incomes generally think they have enough stuff and a very low percentage of people making over $100k think they don’t have enough stuff.
Before I get any further into the meaning of the results, I need to do a better job of setting the stage, from the beginning. You see, it’s been on my mind a lot lately that I really do have enough stuff. That the all out feeding frenzy at the buffet of consumerism is perhaps coming to an end. Many retailers are going to be really hurt as we have seen already with Circuit City, Mervyns and Macy’s among the first to experience the hardships. Now this is especially going to be true for those retailers who aren’t using ecommerce effectively (as you may have seen in my brick and mortar review, shopping at the mall isn’t what it used to be).
People are waking up to the wastefulness of our habits (I sure have – everything from the amount of food that spoils to the amount of packaging materials I throw away and of course, all the old obsolete technology – ugghhh). More and more people from all walks of life are, from all around the world, are realizing that this sort of behaviour is unsustainable.
With a margin of error of what I believe is +/- 2% for all respondents (424) versus known respondents with unverified profiles, I think these stats are close to speaking for the whole.
I see some other stuff here that is interesting, and I need to take some more time to write my post for “The Economy of Enough” which is what inspired me to ask this question, so I will just close by saying that if we were still in the Gordon Gecko era of cash is king 80’s, I would suspect it might look something like this:
Just for kicks, lets take a nostalgic look back at Mr. Gecko’s infamous speech…