Posts Tagged chris heuer
#CXDNow Premiere – Brian Solis, “X – The Experience When Business Meets Design”
The time for customer experience design is now! In this premiere episode of our new web series CXDNow, host Chris Heuer interviews author Brian Solis to discuss his perspective on Customer Experience Design and his new book, “X – The Experience When Business Meets Design“.
In part 1 of the interview we discuss the basics, providing an overview of what Customer Experience Design is and what is driving it. Specifically looking at creating and supporting a truly customer centric view. In fact, going beyond the traditional lip service to embrace “radical customer centricity & empathy”. We also discuss the role of journey mapping and its importance in coordinating marketing and engagement efforts across the company. In part 2 of the interview below, we go deeper into the challenges and opportunities this change creates and how to best approach the practice to find success. Finally, in part 3, we open up our Blab and are joined by Ross Quintana who shares his perspective having been working in this space for many years and helping organizations transform to reap the benefits that such forward thinking provides.
Our goal with the series is to help advance the field of Customer Experience Design, to provide you with the insights and advice you need to bring this important practice into your organization. By embracing radical customer centricity that creates true empathy for the customer along their journey, you can not only survive in the current market, but thrive. Over the course of the next six weeks, we will cover the basics, help you understand how to sell it to your leadership and get into the practicalities of how to do it better and ultimately look to the future.
If you would like to be a part of the taping of the show and join in our post interview conversation, you can join us on Wednesday October 7, 2015 at noon PST on Blab as we interview Doug Foulds, product manager for IBM Journey Designer as we discuss The Need for Customer Experience Design and Journey Maps.
Need help creating design moving customer experiences? IBM Journey Designer enables you and your team to collaboratively visualize journeys, set shared marketing goals, and create and refine tailored experiences for dozens of priority segments. Learn more on this blog post or try it at no cost at ibm.com/journey-designer.
Brian Solis Interview Part 1 of 3 – What is Customer Experience Design
Brian Solis Interview Part 2 of 3 – The Challenges and Opportunities
Brian Solis Interview Part 3 of 3 – The Blab with Ross Quintana
SPONSORED BY IBM JOURNEY DESIGNER
Join us on Blab on Wednesday October 7, 2015 at noon PST for S1E1 where we interview IBM Journey Designer product manager Doug Foulds to discuss The Need for Customer Experience Design and Journey Maps along with another special guest practitioner.
Help Me With My Digital Addiction
Posted by cheuer in Personal, UnMarketing on June 18th, 2009
I’ll admit it. I am an addict.
I am addicted to buying domain names. I am addicted to the idea of starting something cool and new by registering an address and putting up a digital shingle. Even today I had an idea for a new type of Tweetup where people would take 140 tweets and turn them into a story, so I registered 140×140.com – cool eh?
Well it is cool until you realize you can’t possibly run as many sites as you imagine and have to face the reality of an annual domain name registrar bill in the neighborhood of $7,500usd.
So the time has come to do something about it. We are letting a bunch of nutty names just expire. I am seeking partners (mostly writers) for several domains such as SocialMediaCampaigns.com. We are actually going to be hosting events such as http://socialmediacamp.org/ and ListeningCamp.org and SocialMediaUniversity.org. We will also be selling a bunch of domain names to try to recoup at least my registration fees paid and hopefully even make some profit on a few like SocialMediaRelease.com.
All of these domains had some great purpose which never was realized. Some of the names are silly (or rather, some just stink). Some were attempts at new brands. Some were just drunken rants that were too easy to obtain. Some are good. Some are really really good. Many are still valuable. All of them are open for discussion.
So the first batch of names we are going to publish are below. Rather than running it through an auction service, I thought I would offer them up to friends first (would love them to go to a good home). I can turn any of these sites on as a blog in about 30 minutes, so if you want to partner, please comment below or reach out to me through my contact form. You can look at $50 as a sort of minimum if you want to buy one of these from me (to cover costs paid and time invested in transferring) but if its a good one, will need to think about spending more.
Chris Heuer’s Miscellaneous Domain Names List #1
- 3screens.info
- 3screenstrategy.com
- anonymizr.com (this was going to be a service that scrambled your voice and let you leave anonymous audio comments like post secret)
- boomnotbust.com
- businessintention.com
- collaboragents.com
- collaborants.com
- docentrist.com
- docentrist.org (was thinking about docents, and centrists and these being guides or something)
- geekeducation.tv (a complement but opposite of GETV.com)
- metaformats.com
- metaformats.org
- metagroups.org (microformats go meta… there was a great idea here but I don’t want to crawl back into that whiskey bottle to find it again)
- mynolastories.com
- mysfstory.com (so many great opportunities around collecting community stories, inspired by Derek and The Fray of course, also by our good friends in New Orleans)
- nomorebubbles.com
- reallysimplepublishing.com (RSP anyone?)
- rubygnome.com (dont ask, dont tell)
- stopthebubble.com
- theparamedia.com
- therubychallenge.com
- threescreens.info
- threescreens.org
- threescreens.tv (the next wave of user experience is across the three screens of tv, pc and mobile phone, these are some good domains for someone – they are fresh, not like those unused AT&T rollover minutes 😉
- ubiquitytoday.com
- web20college.com
- web20communitycollege.com
- web20state.com (OMG, too geeky… though state could be useful since its short)
- channelwiki.com
- channelwiki.net
- conteststreams.com (this was going to be a business out of making contests in video streams, like trivia contests – was cool)
- eholistix.com
- holistice.com (was trying to come up with a new agency name)
- kannotate.com
- kannotate.net (K Annotate was a software I wanted to do for knowledge annotation and sharing – we ended up going with Insytes instead since this wasnt so great)
- letstalkaboutbooks.com (someone has to want to buy this for a book review blog – there is real money in this domain name – we can make some killer affiliate revenue on this I think)
- lostlighters.com (lost dollar bills meet lost lighters – put stickers on lighters and a reg number and track your bic as it moves around the country and the world!)
- partnerwiki.com
- partnerwiki.net
- plob.org (it meant something as an acronym, but I cant remember what)
- rgb-t.com
- rubycoop.com
- slotlet.com
- slotlets.net (slotlets are tokens for authentication purposes – when I thought of them back in 2002 it was all about a single sign on system I was trying to get built – would probably be an equivalent of something like oAuth though not as cool or well thought out)
- streamotions.com (this is really cool for a video company)
- thebutterflyballot.com (remember those hanging chads? well this could be a great book title)
- thefranchise.info
- thetrustmark.com (damn I like this one, so much potential here)
- thetruthtellers.com
- thetruthtellers.net
- thetruthtellers.org
- ipodfilmlounge.com
- ipodtvreview.com
- ipodvideolounge.com
- ipodvideosalon.com
Well there are 55 domains and about $2,000 out the door – they could have been great investments, but now its looking like a Domain garage sale with all the little bits and bobs laying out on sheets in my digital lawn… I have many other good ones I will publish tomorrow, particularly the social media related ones, so stay tuned.
Again, if you want to buy any of these or partner, please do let me know…
Up for auction, two creative, social media strategists
Posted by cheuer in AdHocnium, SocialMedia, UnMarketing, Web2.0 on May 8th, 2009
eBay
You are bidding on 2 hours of AdHocnium’s consulting services to be delivered byAdriana Lukas and Chris Heuer in London on Wednesday 13 May 2009. This is a one time only opportunity (for this moment in time 😉 This is a low cost way for a smart company to take our minds for a test drive, to see if what we know, and to improve what you are doing with social media, marketing and web strategies to make your organization more succesfull in these efforts. At present, the bidding hasn’t begun, so it is starting off at $50usd!
Why would we auction our time off instead of working hard to get our going market rate of $350 per hour for our time? While the answer is a bit complicated, its also very simple. In short, it comes down to these primary reasons.
Our Story
For a long time now, I have been proselytizing the idea that companies need to stop selling and start helping people buy. This is one way in which this can be done. We advertised our rates on the AdHocnium site for this reason, and are extending the concept to see what people are willing to pay. While we limit the market for our services to a specific geography while I am traveling, reducing our ability to get top dollar perhaps, it is another chance to ‘eat our own dog food.’
The Economy
The mid size businesses, or even smaller ones that are seeiking real competitive advantage and are willing to take bold risks also dont have as much money. An auction gets us in front of people who normally wouldn’t seek out our services. Of course, even if you are in a big company, and perhaps especially so if you are trying to sell the idea of social media within your organization, we can create tremendous value to help you thrive while your competitors are struggling.
Our Experience
No, I dont mean that we dont have any experience and are forced to do this, but rather that we get more chances to work together, on short burstable projects. Doing this auction with Adriana Lukas is a fantastic oppotunity for me to get in front of a client together – to get to know each other better, to learn from her while helping others.
Of course, we also get another client to list in our case studies too. Naturally, the more experience we have, and the more we have doing this together, the more valuable our time becomes over the long run and the more we can charge. The more people giving us testimonials, like Kym Wong, the more you and people like you are going to be willing to trust us too. Kym told me she had a huge return on her investment of $162.50 when I offered this up in DC back in March as an experiment.
Kym’s feedback on eBay was “Got tons of actionable ideas and advice! Worth 10x the price, highly recommended”.
Our Time
While my time and Adriana’s time is maxed out regularly, I always have a few hours when I am traveling to sit down with people and talk about their business and innovative ideas to help drive to the future. When I do, as was the case after my session at Next09 with a few people, I always offer up some free advice… to them as individual’s, not to their company. So if we can get paid a little something, instead of nothing for this, it creates a win-win for everyone. The reality is though, that we both spend a large percentage of our time on community works and big ideas that dont pay the bills in the short term. We simply dont invest as much time as we perhaps should selling outrselves (partially because we dont like doing that).
If we were to try to sell our time actively during my visit to London, it would take dozens of hours over several weeks. If you factor in all the time making the sale, along with the time delivering the education or training, we have to charge a lot to make a reasonable rate of pay. This auction path allows us to be more effcicient, and hopefully get a better per hour return on our time then we would if we worked hard to sell that halfd day so some of the same people who would buy it.
Increasing Awareness
Is this story interesting to you? Might it be something you might try yourself as Rebecca Caroe suggested? Well, that means more people are going to hear about AdHocnium, about me, about Adriana and about others who are doing this with us. Our business model is pretty unuque too, so we get a chance to highlight the fact that we have reimagined what a gobal agency should look like, how it should operate, how we can attract the best and brightest talent and how we are leading our clients into the future. So while some may call it a stunt, it is much more (and honestly, it’s a little bit of that too).
The Auction
So what do you think? Anyone in London want to bid on a 2 hour consulting session with Chris Heuer andAdriana Lukas on Wednesday 13 May 2009? Let the bidding begin.
My Interview with Clay Shirky
Posted by cheuer in Conversation, SocialMedia, The Conversation Group, Web2.0 on July 8th, 2008
During Web 2.0 Expo I was fortunate to snag a few minutes with Clay Shirky, the author of “Here Comes Everybody” at the Blogtropl.us Blogger Lounge hosted by The Conversation Group. One of the main issues I wanted to discuss with him was in this world where everyone participates, how do we get more people collaborating together to focus our energies for combined outcomes. Further, what do we do about the world of ‘hostile forks’ where people are working on the same problems but unable to work together due to personality or other conflicts. We also got into the central premise of his book, which he concisely describes here in this video… definitely worth the 10 minutes to watch it/listen to it.
PS – if things work out as we hope, we will be seeing you again for the Bloggers Lounge during the upcoming Web 2.0 Expo’s in NYC, Boston and Germany…
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Chris Heuer is the founder of Mentor Bureau, a global collaborative of Startup Mentors focused on #SmoothScaling over #Hypergrowth. He has invested his life in working to create a better society through personal and community efforts that brings people together such as Rysing Tyde and Social Media Club. To learn more about Chris, visit his profile on LinkedIn.