Archive for 2009

The Problem With Following Everyone

There are many, but Neville Hobson and I (Chris Heuer) discuss a few in this 18 minute conversation about Twitter following policies. This deserves a blog post, but that’s not possible now, so if the topic is of interest to you, listen in on our discussion about why it is not necessary for you to follow everyone who follows you. It is a wonderful symbolic gesture, but ultimately the equality should be in the respect we have for allowing each other to use the tools as we see fit for our own personal reasons – to presccribe how someone else MUST use Twitter is not appropriate. Ultimately, whether or not you do so is a trade off between two different priorities. You can receive signals that have greater value/meaning and thereby maximize your return on time invested in the Tweetstream; or you can follow everyone who follows you and reap the benefits of the ever expanding network effect. In that many of the people I know with exceptionally high followers have great difficulty being genuinely involved in the conversation regularly, and/or set up tools that let them privately filter it down to the inbound @username search feed and a group of people who they really are interested in listening too. Point being, use it as you see fit, just don’t hurt anyone. If you run into spammers, block them. If people are unknowingly misusing the service you might be able to help them use it more effectively – help them find their real personality and join the conversation. Or do nothing. Even though it may suck that people are out there doing things we think are inappropriate, as long as its not causing direct harm to us or others, why does it matter that I am not able to follow everyone who follows me? After all, as I have been saying, humans really don’t scale – our time and our attention and our energy are our most valuable resources.

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Social Media Club Salt Lake City Kickoff

I (Chris Heuer) had a chance to help the good folks in Salt Lake City kickoff their local group earlier today. Some great people there – wish I was there in person. Am so lucky I get to do stuff like this and share our vision with others – thank you all for listening and helping carry it forward.

In this quick overview of the history of the club and an introduction to current endeavours, we give a good overview of what the club is about, why it started and where we are headed. I also get a chance to give some advice about what is one of the most important things to focus on in launching a new chapter/group. The answer is something I have been thinking about a lot lately – back to the origins of BrainJams, the idea of bringing peple from different backgrounds together and not letting anyone ‘clique’ or industry be the sole owners of the conversation at Social Media Club.

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Wealthy are less greedy these days

What do I mean by saying the wealthy are less greedy these days… To get to the point, that is one of the insights gleaned from the results of a quick survey I did on Ask 500 People, that people who have higher incomes generally think they have enough stuff and a very low percentage of people making over $100k think they don’t have enough stuff.

enough_by_income

Before I get any further into the meaning of the results, I need to do a better job of setting the stage, from the beginning.  You see, it’s been on my mind a lot lately that I really do have enough stuff.  That the all out feeding frenzy at the buffet of consumerism is perhaps coming to an end.  Many retailers are going to be really hurt as we have seen already with Circuit City, Mervyns and Macy’s among the first to experience the hardships.  Now this is especially going to be true for those retailers who aren’t using ecommerce effectively (as you may have seen in my brick and mortar review, shopping at the mall isn’t what it used to be).

People are waking up to the wastefulness of our habits (I sure have – everything from the amount of food that spoils to the amount of packaging materials I throw away and of course, all the old obsolete technology – ugghhh). More and more people from all walks of life are, from all around the world, are realizing that this sort of behaviour is unsustainable.

Do You Have Enough Stuff?

With a margin of error of what I believe is +/- 2% for all respondents (424) versus known respondents with unverified profiles, I think these stats are close to speaking for the whole.

I see some other stuff here that is interesting, and I need to take some more time to write my post for “The Economy of Enough” which is what inspired me to ask this question, so I will just close by saying that if we were still in the Gordon Gecko era of cash is king 80’s, I would suspect it might look something like this:

enough_by_income2

Just for kicks, lets take a nostalgic look back at Mr. Gecko’s infamous speech

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links for 2009-01-09

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Chris Heuer Speaks: Ultimate Blogger Dinner @ CES 2009

At this year’s Ultimate Blogger Dinner at CES 2009 Chris Heuer interviewed Ford CEO Alan Mulally. Chris and Alan discussed a variety of topics including peer to peer learning and how we can leverage the unconference model to help get our economy back on track by educating and retraining the recently unemployed. You can also see Chris’ brief introductory remarks below.

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links for 2009-01-07

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Social Media Principles Talk @ Social Media Jungle CES

I think this is a great sampling of the insights I have developed about Social Media in general.  The Social Media Principles was my favorite chapter of the book I never finished last year.  They are the foundations upon which success in social media is built.

They are the core foundations of my work with AdHocnium – in order to help companies transform themselves to thrive in the social era, people need to first see things differently, then think differently and ultimately be different.  This is where you need to start.

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Chris Heuer Speaks: Social Media Jungle

Chris Heuer is presenting “Social Media Principles” at Social Media Jungle (part of CES 2009) on January 7, 2009. Chris will be co-hosting with marketing strategist Warren Whitelock.

The talk includes a sampling of the insights Chris has developed about Social Media in general.  They are the foundations upon which success in social media is built.

These same insights drive Chris’ work with AdHocnium – in order to help companies transform themselves to thrive in the social era, people need to first see things differently, then think differently and ultimately be different.  This is where you need to start.

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links for 2009-01-06

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Equality Camp San Francisco

Spent the better part of the day down at Citizen Space for Equality Camp, focusing on supporting the marriage equality movement.  There were some great discussions and a lot of great people, a few of whom I captured in some of these photos.  Hope you enjoy…

#eqcampsf

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