Yesterday, Utterz (my client) announced its new election focused social media tool, a widget you can easily place on your blog, web site or social network, that tells the world who you are supporting in the US Presidential Election.  Unlike most of the badges that are available from the main campaign Web sites that are just GIF Banner Ads, the Utterz Voice Your Support widget contains an audio message that you personally record, telling everyone why you support your candidate.

Whether you are behind Obama, Hillary Clinton, John McCain, Mike Huckabee, Ron Paul or even Ralph Nader, you can get a Voice Your Support widget that activates your blog readers to understand why you are supporting your candidate of choice.  When they first announced the widget on the Utterz blog yesterday, it came out with only the top 4 candidates – but listening to the feedback from everyone, they quickly added an additional 4 widget options.  In addition to Ron Paul and Ralph Nader, they added an independent option and a ‘fix the electoral college’ option.  <plug & praise> This is what I really like about the team at Utterz – they are really responsive to the community and totally focused on their users. </plug & praise>

So enough of the pimping, I want to get more into the subject matter at hand – the elction… Perhaps you saw Larry Lessig’s excellent video on why he supports Obama – this is a powerful way to move beyond static banner ads, simple blog posts, and lawn signs, to lend your real voice and your real reasons to your candidate.  As all of us social media folks know, we trust each other, more than we trust media or institutions. This new widget allows anyone, from their computer or any telephone, to record a message and display it easily for everyone to hear.  Its so cool.

As you may have already seen, I placed a Voice Your Support widget on my blog the other day, putting my support behind Obama.  Why? Well, click the play button and listen for yourself…. ok, I am waiting.  So, as you heard, I am supporting him because I think it is time for a visionary leader – someone to see beyond this mess we are in and who isn’t held down by ‘the way its always been done’.  If we keep doing it the same way, with the same insiders, playing the same game – our game called Life may soon be over. Don’t agree?  I am up for talking about it civilly – here in the comments or over at Utterz.