links for 2008-04-14
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Interesting take on this important issue with some great comments. Personally I think there is room for advertising in all media – the questions really is how effective will it be at accomplishing your goals. Awareness and branding is good, direct respon
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Tom Foremski, as always, has a great take on the latest round of discussion on the social media release.
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Another good take on this subject from John Furrier
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Interesting take on the principles and key strategies that management may be considering when looking at social media marketing.
links for 2008-04-11
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I love how the Chinese media claim there were no protests or disruptions – a few minutes in to this video we see a group of protesters lie down in the street in front of the torch relay, but they were easily carried away by SFPD to the side of the street.
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This 1999 article I came across while doing research on my book is fantastic. if you are in a big company and need some help with innovation, read this and use it often!
links for 2008-04-10
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Great article on how big brands can serve the information and social needs of its customers to build a direct relationship. This piece on Nike+ gets at the heart of what I call The Communications Strategy
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NBC and Liberty Mutual are returning to the heyday of early TV where sponsored content, co-produced by the brand is at center stage. Another great development I think, as advertising continues to decline in effectiveness.
links for 2008-04-09
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This is a must see video on our system of production (where our stuff comes from and where it goes) and how it really impacts the earth. MUST SEE!
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This is an awesome video created in response to GaryVee’s good people day 08 – right on with his approach that everyone has some good in them…
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Marshall Kirkpatrick makes some excellent points in this post on why blogs are still an important part of the chain of influence – sometimes it is direct and sometimes it is more subtle
links for 2008-04-07
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This is a really smart use of flash mobs – trust me – you need to read this blog and learn about what they are doing…
links for 2008-04-06
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Great thoughts on learning social media from a master – brilliant stuff – am so glad the world has Howard Rheingold in it!
links for 2008-04-01
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This is a great book that drives home some of the key points we have been making about social media – be social, be a human, or in Rohit’s term’s – DON’T BE FACELESS!
links for 2008-03-31
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Interesting free government site that helps people think about nutrition and health – take small steps toward better health – really smart and good use of tax dollars finally…
Chris, Chris, Chris & Kris – Taped from SxSW
Posted by cheuer in Social Media Tools, SocialMedia, Web2.0 on March 30th, 2008
I sat down with Chris Brogan and Kris Smith (with special driveby guest Chris Messina) for a great podcast on BTRex during our last full day of SxSW this year which you can listen to here. We had a rollicking good time talking about social media and so much more. Some portions of it are potentially NSFW, and some aspects are not fully PC, but if your sensibilities can get beyond those minor issues, this is one heckuva entertaining and informative podcast.
I still love the line I laid down during the opening section, “Serendipity is a weapon!” gotta love it.. and be careful of it.
Guess the movie quote, win a t-shirt!
Mobile post sent by chrisheuer using Utterz. Replies. mp3
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Chris Heuer is the founder of Mentor Bureau, a global collaborative of Startup Mentors focused on #SmoothScaling over #Hypergrowth. He has invested his life in working to create a better society through personal and community efforts that brings people together such as Rysing Tyde and Social Media Club. To learn more about Chris, visit his profile on LinkedIn.