#CXDNow – Understanding and Engaging Your Market in Conversations that Matter

CXDNow with Chris Heuer, Dave Gray and guest Marshall Kirkpatrick
It is clear that we all need to better understand what our market is talking about and who are the people influencing our market so we can design better products and share our value with potential customers. But how do we figure out where to start? How do we sort through all of the noise to find the people and conversations that matter most to our organization? How do we optimize our engagement for maximum impact with limited resources?

In the first episode of 2016, Chris Heuer is joined by co-host Dave Gray of XPlane to talk with Marshall Kirkpatrick of Little Bird to dive into a conversation about the contextual segmentation and analysis of a company’s market to effectively engage in influencer marketing. In this conversation, we’ll look at graphs of Twitter friends around companies and markets, analyze their connections for opportunities, and talk about how you can combine data analysis at scale with authentic communication and creativity in your work.

We will also answer your questions! So join us on Blab this Friday January 29, 2016 at 10am PST for an in-depth conversations into the influencer’s role in customer experience design and how we can better engage them to improve the experiences we are providing and increase awareness of what you have to offer the market.


Guest: Marshall Kirkpatrick

Marshall Kirkpatrick is a co-founder of Little Bird, a social media marketing and research technology that does contextual segmentation analysis of target markets, online audiences, and company stakeholders, using social graph analysis.  In this episode of CXDNow, Marshall talks with Chris Heuer and XPlane’s Dave Gray about how you can use knowledge about the different contextual segments relevant to a company to optimize your work, in marketing or design, for maximum relevance, efficiency, and impact.  

Sponsored by XPLANE:

XPLANE is a strategic design consultancy focused on addressing complex challenges on the inside of organizations. We leverage visual thinking, people-centered design, and co-creation to design solutions that accelerate the way our clients envision, explain, and realize their goals.

About CXDNow:

CXDNow is back for season 2 of our series focused on understanding and successfully executing on customer experience design so that your organization may better serve, and ultimately win your market. In season 1, we focused on the fundamentals of CX Design through conversations with CX leaders such as Brian Solis, Risto Lahdesmaki and Tom Illmensee among others. As we move into 2016, we will be bringing you stories from more leaders around who will share their deep insights and practical advice in pursuit of advancing the field for the benefit of all.


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