There are many to come, but I think the first is:
Event Name/Title = Event Tag
We put the tag (BrainJams3Dec2005) everywhere, on the flyers, on the footer of the BrainJams Journal, even on the router name. It seems that it worked. Check out Technorati to see the latest.
Technorati Tags: ad-hoc+collaboration, brainjamknowledge, brainjams3dec2005, brainjams:planning, NPTECH, net2, rulesforbetterBrainJams, The+Open+Web, Web2.1