Chris Heuer is leading a workshop at the Customer Service is the New Marketing conference on February 4, 2008.

During lunch Chris will join several others (including good friends Jeremiah Owyang and Deborah Schultz) leading workshops on how companies can build closer relationships with their customers. Chris’ workshop focuses on how to move beyond the transaction to satisfaction – using knowledge to empower customers and turning customer support from a cost into an investment across the customer experience lifecycle. Chris will discuss his methodology for marketing after the sale – how to better educate customers so they get the most enjoyment and satisfaction from a company’s products or services.