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Great article on how big brands can serve the information and social needs of its customers to build a direct relationship. This piece on Nike+ gets at the heart of what I call The Communications Strategy
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NBC and Liberty Mutual are returning to the heyday of early TV where sponsored content, co-produced by the brand is at center stage. Another great development I think, as advertising continues to decline in effectiveness.
links for 2008-04-10
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Chris Heuer is the founder of Mentor Bureau, a global collaborative of Startup Mentors focused on #SmoothScaling over #Hypergrowth. He has invested his life in working to create a better society through personal and community efforts that brings people together such as Rysing Tyde and Social Media Club. To learn more about Chris, visit his profile on LinkedIn.