Community does not equal Free

Why is it that everyone expects me to advise them on how to improve their business and their Web sites for free?  I don’t understand why so many companies, engaged in commercial activities, come to me with requests for support and advice, but balk at the mere mention of paying for my expertise, time and ideas.  I backed off of BrainJams because so many people thought not-for-profit meant not-for-income, but even now, as a social media consultant and web strategist, I still get people expecting me to be excited about improving their product or service, to help them make more money from it.

Maybe it is in my pheronomes or something…

Are you facing the same problem I am?  Would love to hear your thoughts on this dilemma.