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Coke ignored the viral buzz of the YouTube video, Mentos embraced it. “Mentos has attracted over 300 submissions, which have been viewed more than 400,000 times. The Coke Show[…a branded youtube like effort…] got only 35 videos, with none getting mor
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Here comes the next logical step in social search. They should really use crowdsourcing for rankers and pay them well – whats the difference between this and Calcanis’ offer for Netscape? not much…
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Wish i could be there too… you should go if you can. This is one of the best Camp wiki’s I have seen. Congrats to Chris Brogan et al…
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This is great – another of the elemets we are hoping to spotlight and produce more of – just wishing there was more time to get it all done… congrats on a great idea well executed.
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Good succinct post – right on.
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Again, great job, great Blog too… an example to emulate.
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Good piece on the first signs of flameouts… I liked the Skobee demo I saw, but too hard to swtich curent behaviours. I expect a lot of startups will hit the same wall – the early adopters are overwhelmed with choices so getting uptake to cross the chas
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Great simple piece on how to do proper ego surfing with Technorati
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Great post on the importance of the network effect in creating valueable content streams…
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Great new freelance matching site 2.0 🙂 Just an interesting place to find contractors.
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Good, good post – only one small criticism – i wish everyone would stop with the Unmarketer stuff. Yes we are all individuals….
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Good musings about the TrustGang podcasts I have been hearing so much about from so many people.
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As we have been saying lately – all companies are media companies…
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Rohit’s a really smart guy – this piece on Social Media Optmization has some great insights into how companies are viewing social media through an SEO lens…