Archive for category Speaking

Chris Heuer Speaks: Social Media Summit 2008

Chris participated in the ALI Social Media Summit on June 6, 2008 by co-hosting a case study with Michael Prosceno of SAP. The study, “How To Harness The Power Of Social Media Both Internally and Externally — From Product Development, To Market Intelligence, To Sales, To Communications, To Marketing, To Building Communities,” focuses on lessons learned and advice in social media.

Event description:

New social media tools and techniques are changing the role of communicators and marketers in organizations across the globe — enabling you to expand your voice in the marketplace and within your organization. This is the opportunity in front of us.

This session will share the experiences of SAP and the results of the SAP Global Social Media Survey — including their lessons learned since engaging the blogosphere in 2006.

SAP is using social media both internally as well as externally – from product development, to market intelligence, to sales, to communications, to marketing, to building communities.

Leave this session with tools and tips for using social media in your own organization, including how to:

  • Use social media tools across PR, HR, Blogger Relations as well as nternal communications and collaboration
  • Set up and manage a blogger relations team
  • Use social media tools to become engaged with your market by participating where the market participates
  • Use an internal “Twitter” application called “Shout it” as well as an internal “Linkedin” social network called Harmony
  • Communicate externally using Twitter Channels, blogs, public wikis, discussion forums, etc. to engage customers, business partners and even the more traditional and new media segments of the market
  • Harness the power of building communities to foster your own communications or marketing role within your organization

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Chris Heuer Speaks: Executing Social Media Conference

Chris Heuer will co-present with Cisco’s Jeannette Gibson at the Communintelligence Executing Social Media Conference on May 28, 2008. The pair will discuss “Joining the Conversation: Lessons from the Real World,” for which Chris will give a brief presentation titled “Don’t Just Join the Conversation, Participate and Contribute,” which focuses on: why the Cluetrain Manifesto is more important then ever, business being personal and how employees can become your best brand ambassador. You can review the slides here.

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Join me @ Blogtropol.us on Ustream

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Chris Heuer Speaks: Web 2.0 Expo 2008 Blogger Lounge

At San Francisco’s Web 2.0 Expo, April 22-25, 2008, Chris Heuer conducted interviews as a host of the Blogtropolus blogger lounge. A list of the interviews Chris conducted can be found below this video of Chris’ interview with Clay Shirky:

Other Interviews:

Ian Bell, Something Simpler System

Ross Mayfield, Socialtext

CIA

Charlie, AMD

Jeff Clavier, David Hornik

Chris Brogan

Scott Carroll

Charlene Li

Marc Meyer, BuzzLogic

Brady Forrest, Web 2.0 Expo ++

Daily Web 2.0 Expo Wrap with Rafe Needleman

Greg Goldfarb, Ribbit

Mug shots from Down the Avenue blog.

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The Golden Rules of Marketing

Our panel at last week’s SxSW Interactive conference was by far the best panel I have ever had the pleasure to join.  Self Replicating Awesomeness: The Marketing of No Marketing included Deb Schultz, Jeremiah Owyang, Tara Hunt, Hugh Macleod and David Parmet who are each absolutely brilliant in their own way, and some of my favorite peers in this field.  You really should listen to the audio (where is it?) and I really should do a better recap post then just linking to the Google Search Results, but a few things have been bouncing around in my head for the past few days I wanted to share with you now.

First, several people are attributing to me something I quoted from the CEO of iProspect, Fredrick Marckini, who said “The brands with the best storytellers win.”  I wish I could take credit for that awesome insight, but Fredrick deserves the credit.  More people should set the story straight when they are standing on the shoulders of our peers – it is a shame so many seemingly smart people quietly sit by and take credit for the work of others, but that is a separate story.

Most importantly, there are three major thoughts about marketing that I have been thinking about deeply that I want to share with you now.  The first is my definition of marketing, the second is about marketing’s place in the product lifecycle and the third is about marketings interaction with markets.

  1. Marketing is the work we do to match a company’s product or service with the people or companies who will get the most value and/or satisfaction from it.
  2. The best marketing is done during the product development process, where the needs and desires of those who will use the product or service are considered and designed into the product or service with an understanding of the broader marketplace in which they will be sold.  You can’t easily market a product that was not well made, but the iPhone sells itself.
  3. Marketing is not the transactional process with which it has become associated despite its close proximity. If markets are indeed conversations, then marketing is a series of conversations intended to serve the better interests of the market. (David Weinberger has famously said ‘somewhere along the way marketing became what we did TO people’)

Of course, all of this is moot if you don’t remember and live the original golden rule DO UNTO OTHERS AS YOU WOULD HAVE THEM DO UNTO YOU.  In short, don’t sell people crap, don’t try to pretend that people need your crap and don’t, by any means, try to pretend your crap is not crap – because everyone knows crap when they smell it.

So this is my first draft to attempt to redefine how we think of marketing, or rather how marketing is perceived and presented.  What do you think the new golden rules of marketing should be?

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Chris Heuer Speaks: SxSW 2008

On march 10, 2008 Chris sat on a great SxSW panel called “Self-Replicating Awesomeness: The Marketing of No Marketing.” Check out the description and other speakers and tune in to see the video. Chris also sat on the sponsored panel “Scoop the Story on your Blog.”

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Transforming the Heart of Business (My BIL Talk)

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Chris Heuer Speaks: SoCon08

On Saturday, February 9, 2008 Chris Heuer delivered his presentation, “Business is Personal (again)” for the keynote address at SoCon08 in Atlanta. Hear Chris’ pre-keynote thoughts here or read Robert Rhyne Armstrong’s liveblog of the talk. Although the main SoCon 08 site is no longer active, you can check out the Ning and Crowdvine communities.

Amani Channel of My Urban Report also put together a great recap video of the conference:

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Chris Heuer Speaks: Social Media for Internal Communication

Chris Heuer is leading an interactive group session at the ALI Social Media for Internal Communication conference on February 6, 2008. In the session participants will interact and discuss how to implement the latest technology tools to assist them in meeting their social media challenges. Chris’ exercise focused on tagging can be viewed below.

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Chris Heuer Speaks: Customer Service is the New Marketing

Chris Heuer is leading a workshop at the Customer Service is the New Marketing conference on February 4, 2008.

During lunch Chris will join several others (including good friends Jeremiah Owyang and Deborah Schultz) leading workshops on how companies can build closer relationships with their customers. Chris’ workshop focuses on how to move beyond the transaction to satisfaction – using knowledge to empower customers and turning customer support from a cost into an investment across the customer experience lifecycle. Chris will discuss his methodology for marketing after the sale – how to better educate customers so they get the most enjoyment and satisfaction from a company’s products or services.

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